Media, in the simplest form, can be defined as a medium vehicle helps to transfer from one source to another the rudimentary ideas, information in varieties of field ranging from economy to sports, politics to science, literature to global issues or any other topics human mind could ever think of.


Media, no doubt, has highly influenced, shaped, and therefore effectively dominated the contemporary society, evolving and nurturing both the positive and negative aspects.At first, media totally has been successful to conduct its fundamental principle for which it was established: communication. People living in the extreme world—through the means of media be it television, newspaper, book, internet, magazine—can easily exchange their thoughts, feelings, the degradation or development of their life, know the ongoing processes of political activities, climate changes, crime and punishment, local jobs, rise and fall in the share market, diversities of events taking place, and such actions have constructed a hopeful bonding between the societies and strengthened the existing one. The feasibility of the media to the general public makes an individual easier to enhance his/her creativity, seize the opportunities, and satisfy the thirst for knowledge in any topic they are interested in. Similarly, in the processes, general awareness can be uplifted among people regarding the health issues, civil rights, civic consciousness, and other indispensable, innovative factors that a citizen must possess in order to help the society for regulating discipline and establishing development in the vein of civilization. Consequently, the world has shrunk in a global village and the number of so-called villagers using the media has escalated. For instance, according to the survey conducted by the PEW Research Center, the number of American Adult using Facebook has climbed from 58% to 68%, and 21% to 35% in Instagram in just four years, however, the use of television and newspaper has slightly reduced. Secondly, media has become a pragmatic business hub to accumulate and circulate money. The earnings from different entertainment sources like movies, magazines, books, news channels, advertising and social media is feeding the industry and keeping it alive and secure. Such revenues from the media stimulate local as well as international business and marketing, resulting in the stronger economic development.


On the other hand, media can be considered as the main string of a marionette for popularizing trust issues and loss or hybridization of a culture. Nowadays, media are run by a government, individual, political party, or private organization; so there is variance in the ideology by which they operate and a difference in the norm to convey the same news. No media are the ultimate source of truth and no media can act as the highest court for the justification of their opinions and conclusion, so a slight biases in any ideology-based or belief-touched topic can readily attack to the sentiment of the respective people or group, therefore such situations have openly granted opportunities for any individual or a group to generate and foster the hatred and ego. And the same distraught and dissatisfied people can further publish, podcast, publicly display their hatred messages in other social media. The proxy war continues. So, nowadays, the culture of egoism has mushroomed as media are popular for injecting their own beliefs to the existing fact and failing to convey the actual truth. The media controlling the society or the society controlling the media, either way can never let both the parties flourish, so they should operate independently but with a limitation of power.


Similarly, as co-founder of Wired magazine, Kevin Kelly said, “The major new challenge in reporting news is the new shape of truth. Truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact and all these counterfacts and facts look identical online, which is confusing to most people.” The information arriving from the media to an individual can be analogically compared to the water arriving from a source. For further clarification: when an amount of water runs from the source it travels and reaches the location of the destiny. On the way, the water can surely engulf and a carry number of impurities with it, gets absorbed, get mixed up with other water sources as well; however, any person assumes the water to have arrived from an authentic source and hence drinks with assurance. Sadly, he is unaware of the actual path of the water as well as the instability in the pureness of the original source. Same is the case with media: most of the news portrayed by the media lack credibility, but the laymen treat it as the purest truth and live accordingly, also sometimes the tensions among the societies might unfold because of the false news that was true, or the truth news that was falsified. Sadly, day by day, it has become harder to pinpoint which media is accurate and which media is swirling us in the tapestry of falsification in the world.


Furthermore, the hegemony of powerful media still exists and runs in the aisle of the societies. And whatever is brought by the media are immediately circulated in the veins and arteries of the heart of society, slashing and removing the existing blood. Such powerful media can bring anything from their own respective country: for example, regulation of some of the famous magazines, movies, news channels, and social media from the United States of America in other countries helps in bringing the western cultures, new trends in fashion, different government policies that were fit for America only, and many other evil plays. As Jim Morrison once famously said, “Whoever controls the media, controls the mind.” Hence, media has become an instrument for the giant powers to capitalize the business of religion, politics or any ideology, therefore, provoking the inevitable clash between the newly introduced and the existing culture. Then after the indirect war, which is not noticeable to everyone, either there can be the rule of the existing culture or the more chances that the society will suffer from hybridization of culture and after sometimes the new cultures will spread like a parasite eroding the original, holy culture. Furthermore, in recent times, the civil war in Syria, unfortunately, is lengthening (keeping aside the fact that Syria has become a common playground for the regional and world superpower for demonstrating their might and farming their ideologies) partly because the confused Muslim youths, having volatile opinions regarding the continuous catastrophe, are easily influenced by different websites and channels, which promote the philosophy to rebel against the unjust and detestation targeted to the whole Muslim group. Hence, those youths pass through the process of metamorphosis under the guidance of media—also termed as radicalization—to be an extremist. The Uprising of such extremist can be witnessed not only in Syria or not only in Muslim people but in other countries and other cultures as well.


In conclusion, obviously, the media has tremendously helped to frame the modern society; however, at the same time, it has also helped to distort the frame in certain angle from other sides.


Rozesh Gautam